Ogue lifestyle.
Ogue lifestyle.
Ogue Lifestyle is a premium fashion-forward brand offering meticulously curated apparel and accessories. The brand is centered on celebrating individuality while promoting confidence and timeless style. Designed to resonate with fashion enthusiasts, Ogue Lifestyle merges modern minimalism with a touch of classical elegance, creating a refined visual language that reflects its core values.
ART DIRECTION
BRAND IDENTITY
ILLUSTRATION
GRAPHIC DESIGN
Introduction
The goal for Ogue Lifestyle’s brand identity was to embody sophistication and timeless fashion. The design brief emphasized creating a look that communicates individuality, elegance, and confidence while maintaining an approachable aesthetic. Incorporating a premium feel was essential to balance classical inspiration with modern trends, ensuring versatility across digital and physical platforms.
Design Brief
Design Process
1. Concept Development
The design was inspired by the timeless beauty of classical sculptures, symbolizing grace and individuality. The wordmark was crafted to balance boldness and refinement, reflecting the brand’s core values.
3. Refinement
After selecting the strongest concept, the design was digitally refined to ensure it worked across diverse applications.
The Ogue Lifestyle brand colors were selected to evoke sophistication, elegance, and a sense of premium quality:
Absolute Black (#000000): Represents timeless sophistication and serves as the primary base for the brand.
Artwine Light Beige (#FFF8E5): Adds a subtle, elegant touch, symbolizing warmth and luxury.
Artwine Red (#BC0001): Serving as secondary color, a bold accent color representing passion, confidence, and individuality.
This project highlighted the importance of balancing classical elegance with modern design principles. The creative process reinforced the value of thoughtful details in building a memorable and versatile brand identity. Ogue Lifestyle now stands as a testament to how design can celebrate individuality while exuding confidence and timeless style.
Tools
Illustrator
Photoshop
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
Brand Colours
Typography
Explore
Explore
Next
Next
Credit
Reflection
2. Logo Element
Logo Mark: The classical statue silhouette conveys timeless style, individuality, and elegance.
Typography: A bold, elegant serif font complements the visual mark, symbolizing refinement and strength
Layout: The logo allows for flexibility, functioning as a combination mark (logo + typography) or standalone symbol for smaller applications
Typography plays a critical role in establishing Ogue Lifestyle’s sophisticated brand identity.
The Ogue Lifestyle brand identity has successfully established a refined and timeless visual presence, resonating with its target audience of fashion-forward individuals. The cohesive design system has enhanced the brand's recognition and appeal across digital and physical platforms, reinforcing its premium positioning in the competitive fashion industry.
Outcome and Impact
The utilization of Domaine Regular strikes a balance between classic elegance and modern accessibility, making the typography versatile for all brand needs.
4. Final design
The result is a clean, elegant logo featuring a timeless serif typeface paired with a bold icon, symbolizing confidence and individuality.
ART DIRECTION
BRAND IDENTITY
ILLUSTRATION
GRAPHIC DESIGN
Ogue Lifestyle.
Ogue Lifestyle.
Introduction
Ogue Lifestyle is a premium fashion-forward brand offering meticulously curated apparel and accessories. The brand is centered on celebrating individuality while promoting confidence and timeless style. Designed to resonate with fashion enthusiasts, Ogue Lifestyle merges modern minimalism with a touch of classical elegance, creating a refined visual language that reflects its core values.
Design Brief
The goal for Ogue Lifestyle’s brand identity was to embody sophistication and timeless fashion. The design brief emphasized creating a look that communicates individuality, elegance, and confidence while maintaining an approachable aesthetic. Incorporating a premium feel was essential to balance classical inspiration with modern trends, ensuring versatility across digital and physical platforms.
Design Process
1. Concept Development
The design was inspired by the timeless beauty of classical sculptures, symbolizing grace and individuality. The wordmark was crafted to balance boldness and refinement, reflecting the brand’s core values.
2. Logo Element
Logo Mark: The classical statue silhouette conveys timeless style, individuality, and elegance.
Typography: A bold, elegant serif font complements the visual mark, symbolizing refinement and strength
Layout: The logo allows for flexibility, functioning as a combination mark (logo + typography) or standalone symbol for smaller applications
3. Refinement
After selecting the strongest concept, the design was digitally refined to ensure it worked across diverse applications.
4. Final design
The result is a clean, elegant logo featuring a timeless serif typeface paired with a bold icon, symbolizing confidence and individuality.
Brand Colours
The Ogue Lifestyle brand colors were selected to evoke sophistication, elegance, and a sense of premium quality:
Absolute Black (#000000): Represents timeless sophistication and serves as the primary base for the brand.
Artwine Light Beige (#FFF8E5): Adds a subtle, elegant touch, symbolizing warmth and luxury.
Artwine Red (#BC0001): Serving as secondary color, a bold accent color representing passion, confidence, and individuality.
Typography
Typography plays a critical role in establishing Ogue Lifestyle’s sophisticated brand identity.
The utilization of Domaine Regular strikes a balance between classic elegance and modern accessibility, making the typography versatile for all brand needs.
Outcome and Impact
The Ogue Lifestyle brand identity has successfully established a refined and timeless visual presence, resonating with its target audience of fashion-forward individuals. The cohesive design system has enhanced the brand's recognition and appeal across digital and physical platforms, reinforcing its premium positioning in the competitive fashion industry.
Reflection
This project highlighted the importance of balancing classical elegance with modern design principles. The creative process reinforced the value of thoughtful details in building a memorable and versatile brand identity. Ogue Lifestyle now stands as a testament to how design can celebrate individuality while exuding confidence and timeless style.
Credit
Tools
Illustrator
Photoshop
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
Ogue
Lifestyle.
Ogue
Lifestyle.
ART DIRECTION
BRAND IDENTITY
ILLUSTRATIONS
GRAPHIC DESIGN
Introduction
Ogue Lifestyle is a premium fashion-forward brand offering meticulously curated apparel and accessories. The brand is centered on celebrating individuality while promoting confidence and timeless style. Designed to resonate with fashion enthusiasts, Ogue Lifestyle merges modern minimalism with a touch of classical elegance, creating a refined visual language that reflects its core values.
Design Brief
The goal for Ogue Lifestyle’s brand identity was to embody sophistication and timeless fashion. The design brief emphasized creating a look that communicates individuality, elegance, and confidence while maintaining an approachable aesthetic. Incorporating a premium feel was essential to balance classical inspiration with modern trends, ensuring versatility across digital and physical platforms.
Design Process
1. Concept Development
The design was inspired by the timeless beauty of classical sculptures, symbolizing grace and individuality. The wordmark was crafted to balance boldness and refinement, reflecting the brand’s core values.
2. Logo Element
Logo Mark: The classical statue silhouette conveys timeless style, individuality, and elegance.
Typography: A bold, elegant serif font complements the visual mark, symbolizing refinement and strength
Layout: The logo allows for flexibility, functioning as a combination mark (logo + typography) or standalone symbol for smaller applications
3. Refinement
After selecting the strongest concept, the design was digitally refined to ensure it worked across diverse applications.
4. Final design
The result is a clean, elegant logo featuring a timeless serif typeface paired with a bold icon, symbolizing confidence and individuality.
Brand Colours
The Ogue Lifestyle brand colors were selected to evoke sophistication, elegance, and a sense of premium quality:
Absolute Black (#000000): Represents timeless sophistication and serves as the primary base for the brand.
Artwine Light Beige (#FFF8E5): Adds a subtle, elegant touch, symbolizing warmth and luxury.
Artwine Red (#BC0001): Serving as secondary color, a bold accent color representing passion, confidence, and individuality.
Typography
Typography plays a critical role in establishing Ogue Lifestyle’s sophisticated brand identity.
The utilization of Domaine Regular strikes a balance between classic elegance and modern accessibility, making the typography versatile for all brand needs.
Outcome and Impact
The Ogue Lifestyle brand identity has successfully established a refined and timeless visual presence, resonating with its target audience of fashion-forward individuals. The cohesive design system has enhanced the brand's recognition and appeal across digital and physical platforms, reinforcing its premium positioning in the competitive fashion industry.
Reflection
This project highlighted the importance of balancing classical elegance with modern design principles. The creative process reinforced the value of thoughtful details in building a memorable and versatile brand identity. Ogue Lifestyle now stands as a testament to how design can celebrate individuality while exuding confidence and timeless style.
Credit
Tools
Illustrator
Photoshop
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
GET IN Touch
GET IN Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
GET IN
Touch
GET IN
Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
GET IN
Touch
GET IN
Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
Inspired by Art, Fueled by Amala 🤤. © 2024
Inspired by Art, Fueled by Amala 🤤. © 2024