Coffee Hippies.
Coffee Hippies.
Coffee Hippies is a vibrant mobile app designed for coffee lovers, blending creativity, connection, and sustainability. The app aims to redefine how people experience coffee by creating a space for discovery, community, and eco-conscious living. This Minimum Viable Product (MVP) focuses on delivering core functionalities that connect coffee enthusiasts while promoting eco-friendly practices.
ART DIRECTION
UI/UX
ILLUSTRATIONS
GRAPHIC DESIGN
Introduction
Despite the global love for coffee, there is no dedicated platform that seamlessly combines the passion for coffee, community engagement, and sustainability. Coffee Hippies addresses this gap by creating a digital space where coffee lovers can discover their favorite brews, connect with like-minded individuals, and support sustainable practices.
Problem Statement
Community Connection: Foster a sense of belonging among coffee enthusiasts.
Coffee Discovery: Provide an intuitive way to explore and enjoy diverse coffee experiences.
Sustainability Promotion: Highlight eco-friendly practices and encourage user participation.
Scalable MVP: Develop a robust foundation for future feature expansion.
Goals
1. Research
Conducted user interviews with coffee lovers to understand their habits, preferences, and frustrations with existing apps.
Analyzed competitors like Starbucks and small coffee shop apps to identify unique opportunities for Coffee Hippies.
Design Process
2. Ideation and Planning
Created user journey maps to identify pain points and potential opportunities in the coffee experience.
Collaborated with stakeholders to prioritize features and establish a realistic MVP scope.
3. Wireframes and Prototyping
Developed low-fidelity wireframes focusing on clean navigation and easy access to key features.
Created high-fidelity prototypes in Figma to visualize the app’s vibrant, beverage-centered aesthetic.
4. Testing and Refinement
Conducted usability testing with a small group of target users to evaluate navigation and clarity.
Iterative adjustments included:
Simplifying the onboarding process.
Balancing Scope and Functionality: Limiting features to an MVP while retaining core value.
Solution: Focused on a minimal feature set that could effectively showcase the app’s potential.
Maintaining a Vibrant Aesthetic: Designing a vibrant interface that still felt professional and user-friendly.
Solution: Used warm, earthy tones and playful typography while maintaining clean layouts.
Successfully developed an MVP prototype in Figma with positive feedback from stakeholders and test users.
Highlighted features like the featured beverages and order status were particularly well-received, with users expressing enthusiasm for future expansions.
Logo concept:
The central icon features a stylized coffee cup with three distinct layers, representing the diversity and richness of coffee culture. The minimalist cup design creates a modern, approachable aesthetic while symbolizing warmth, comfort, and a shared passion for coffee.
Rising from the cup are dynamic, curving steam lines that evoke the freshness and aroma of a freshly brewed coffee. This detail also symbolizes the warmth and uplifting energy that coffee brings to daily life.
The color palette of rich dark brown, earthy light brown, and crisp white embodies the natural tones of coffee and sustainability. The dark brown conveys depth, strength, and the richness of coffee; the light brown evokes comfort; and the white highlights simplicity and balance, ensuring the logo remains clean and visually striking.
The Coffee Hippies project emphasized the value of combining design creativity with functional usability. The focus on sustainability added a layer of purpose to the project, making it a meaningful endeavor. Future improvements could include integrating machine learning to offer personalized coffee recommendations based on user behavior.
Tools
Figma
Illustrator
Flowmapp
AI
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
Challenges Faced
Outcome and Impact
Visual Identity
Explore
Explore
Next
Next
Credit
Reflection
Coffee Hippies.
Coffee Hippies.
ART DIRECTION
UI/UX
ILLUSTRATIONS
GRAPHIC DESIGN
Introduction
Coffee Hippies is a vibrant mobile app designed for coffee lovers, blending creativity, connection, and sustainability. The app aims to redefine how people experience coffee by creating a space for discovery, community, and eco-conscious living. This Minimum Viable Product (MVP) focuses on delivering core functionalities that connect coffee enthusiasts while promoting eco-friendly practices.
Problem Statement
Despite the global love for coffee, there is no dedicated platform that seamlessly combines the passion for coffee, community engagement, and sustainability. Coffee Hippies addresses this gap by creating a digital space where coffee lovers can discover their favorite brews, connect with like-minded individuals, and support sustainable practices.
Goals
Community Connection: Foster a sense of belonging among coffee enthusiasts.
Coffee Discovery: Provide an intuitive way to explore and enjoy diverse coffee experiences.
Sustainability Promotion: Highlight eco-friendly practices and encourage user participation.
Scalable MVP: Develop a robust foundation for future feature expansion.
Design Process
1. Research
Conducted user interviews with coffee lovers to understand their habits, preferences, and frustrations with existing apps.
Analyzed competitors like Starbucks and small coffee shop apps to identify unique opportunities for Coffee Hippies.
2. Ideation and Planning
Created user journey maps to identify pain points and potential opportunities in the coffee experience.
Collaborated with stakeholders to prioritize features and establish a realistic MVP scope.
3. Wireframes and Prototyping
Developed low-fidelity wireframes focusing on clean navigation and easy access to key features.
Created high-fidelity prototypes in Figma to visualize the app’s vibrant, beverage-centered aesthetic.
4. Testing and Refinement
Conducted usability testing with a small group of target users to evaluate navigation and clarity.
Iterative adjustments included:
Simplifying the onboarding process.
Challenges Faced
Balancing Scope and Functionality: Limiting features to an MVP while retaining core value.
Solution: Focused on a minimal feature set that could effectively showcase the app’s potential.
Maintaining a Vibrant Aesthetic: Designing a vibrant interface that still felt professional and user-friendly.
Solution: Used warm, earthy tones and playful typography while maintaining clean layouts.
Outcome and Impact
Successfully developed an MVP prototype in Figma with positive feedback from stakeholders and test users.
Highlighted features like the featured beverages and order status were particularly well-received, with users expressing enthusiasm for future expansions.
Visual Identity
Logo concept:
The central icon features a stylized coffee cup with three distinct layers, representing the diversity and richness of coffee culture. The minimalist cup design creates a modern, approachable aesthetic while symbolizing warmth, comfort, and a shared passion for coffee.
Rising from the cup are dynamic, curving steam lines that evoke the freshness and aroma of a freshly brewed coffee. This detail also symbolizes the warmth and uplifting energy that coffee brings to daily life.
The color palette of rich dark brown, earthy light brown, and crisp white embodies the natural tones of coffee and sustainability. The dark brown conveys depth, strength, and the richness of coffee; the light brown evokes comfort; and the white highlights simplicity and balance, ensuring the logo remains clean and visually striking.
Reflection
The Coffee Hippies project emphasized the value of combining design creativity with functional usability. The focus on sustainability added a layer of purpose to the project, making it a meaningful endeavor. Future improvements could include integrating machine learning to offer personalized coffee recommendations based on user behavior.
Credit
Tools
Figma
Illustrator
Flowmapp
AI
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
Explore
Explore
Next
Next
Coffee
Hippies.
Coffee
Hippies.
ART DIRECTION
UI/UX
GRAPHIC DESIGN
ILLUSTRATIONS
Introduction
Coffee Hippies is a vibrant mobile app designed for coffee lovers, blending creativity, connection, and sustainability. The app aims to redefine how people experience coffee by creating a space for discovery, community, and eco-conscious living. This Minimum Viable Product (MVP) focuses on delivering core functionalities that connect coffee enthusiasts while promoting eco-friendly practices.
Problem Statement
Despite the global love for coffee, there is no dedicated platform that seamlessly combines the passion for coffee, community engagement, and sustainability. Coffee Hippies addresses this gap by creating a digital space where coffee lovers can discover their favorite brews, connect with like-minded individuals, and support sustainable practices.
Goals
Community Connection: Foster a sense of belonging among coffee enthusiasts.
Coffee Discovery: Provide an intuitive way to explore and enjoy diverse coffee experiences.
Sustainability Promotion: Highlight eco-friendly practices and encourage user participation.
Scalable MVP: Develop a robust foundation for future feature expansion.
Design Process
1. Research
Conducted user interviews with coffee lovers to understand their habits, preferences, and frustrations with existing apps.
Analyzed competitors like Starbucks and small coffee shop apps to identify unique opportunities for Coffee Hippies.
2. Ideation and Planning
Created user journey maps to identify pain points and potential opportunities in the coffee experience.
Collaborated with stakeholders to prioritize features and establish a realistic MVP scope.
3. Wireframes and Prototyping
Developed low-fidelity wireframes focusing on clean navigation and easy access to key features.
Created high-fidelity prototypes in Figma to visualize the app’s vibrant, beverage-centered aesthetic.
4. Testing and Refinement
Conducted usability testing with a small group of target users to evaluate navigation and clarity.
Iterative adjustments included:
Simplifying the onboarding process.
Challenges Faced
Balancing Scope and Functionality: Limiting features to an MVP while retaining core value.
Solution: Focused on a minimal feature set that could effectively showcase the app’s potential.
Maintaining a Vibrant Aesthetic: Designing a vibrant interface that still felt professional and user-friendly.
Solution: Used warm, earthy tones and playful typography while maintaining clean layouts.
Outcome and Impact
Successfully developed an MVP prototype in Figma with positive feedback from stakeholders and test users.
Highlighted features like the featured beverages and order status were particularly well-received, with users expressing enthusiasm for future expansions.
Visual Identity
Logo concept:
The central icon features a stylized coffee cup with three distinct layers, representing the diversity and richness of coffee culture. The minimalist cup design creates a modern, approachable aesthetic while symbolizing warmth, comfort, and a shared passion for coffee.
Rising from the cup are dynamic, curving steam lines that evoke the freshness and aroma of a freshly brewed coffee. This detail also symbolizes the warmth and uplifting energy that coffee brings to daily life.
The color palette of rich dark brown, earthy light brown, and crisp white embodies the natural tones of coffee and sustainability. The dark brown conveys depth, strength, and the richness of coffee; the light brown evokes comfort; and the white highlights simplicity and balance, ensuring the logo remains clean and visually striking.
Reflection
The Coffee Hippies project emphasized the value of combining design creativity with functional usability. The focus on sustainability added a layer of purpose to the project, making it a meaningful endeavor. Future improvements could include integrating machine learning to offer personalized coffee recommendations based on user behavior.
Credit
Tools
Figma
Illustrator
Flowmapp
AI
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
GET IN Touch
GET IN Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
GET IN
Touch
GET IN
Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
GET IN
Touch
GET IN
Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
Inspired by Art, Fueled by Amala 🤤. © 2024
Inspired by Art, Fueled by Amala 🤤. © 2024