Blockfund.
Blockfund.
BlockFund is a Minimum Viable Product (MVP) designed as a crowdfunding platform leveraging blockchain technology and cryptocurrency to revolutionize fundraising. Its aim is to create a transparent, efficient, and accessible experience for users, addressing the limitations of traditional crowdfunding systems through innovative technology.
ART DIRECTION
UI/UX
Introduction
Crowdfunding platforms often struggle with issues such as lack of transparency, high transaction fees, and limited accessibility for global users. BlockFund was developed to address these challenges, offering a solution where blockchain technology ensures immutable transaction records and cryptocurrency reduces dependency on conventional banking systems.
Problem Statement
Transparency: Ensure that all transactions are verifiable through blockchain, fostering trust between donors and fundraisers.
Efficiency: Simplify the fundraising process by utilizing smart contracts for automated fund allocation.
Accessibility: Make fundraising available globally, bypassing traditional banking and geographic barriers.
Scalable Foundation: Build an MVP that can be iteratively expanded into a full-fledged platform in future phases.
Goals
1. Research
Conducted market research on existing crowdfunding platforms and blockchain-based applications to identify gaps and opportunities.
Interviewed potential users, including fundraisers and donors, to understand pain points with traditional platforms .
Analyzed blockchain frameworks and cryptocurrency solutions to ensure feasibility and alignment with user needs.
Design Process
2. Ideation and Planning
Created a user journey map to visualize the process from account creation to completing a donation or receiving funds.
Defined MVP scope:
Core functionalities: fundraising campaign creation, cryptocurrency donations, and blockchain transaction tracking.
Excluded advanced features (e.g., multi-language support, integrations) to streamline development.
3. Wireframes and Prototyping
Designed low-fidelity wireframes to outline user flows for campaign creation, browsing campaigns, and making donations.
Developed high-fidelity prototypes in Figma, integrating modern UI elements to ensure user-friendliness and credibility.
4. Testing and Refinement
Conducted usability tests with a select group of users, including both crypto enthusiasts and individuals new to blockchain technology.
Iterated on feedback to simplify wallet setup and enhance campaign visibility.
Balancing Transparency and Simplicity: Including blockchain features without overwhelming users.
Solution: Designed layered interfaces that offered basic and advanced views.
Maintaining Trust Building: Overcoming skepticism about cryptocurrency platforms.
Solution: Emphasized security features and provided resources explaining blockchain benefits.
Successfully developed an MVP prototype in Figma with positive feedback from stakeholders and test users.
The platform successfully showcased:
Transparent Transactions: Blockchain-based tracking for fund allocation.
Efficient Fundraising: Low fees and fast transactions via cryptocurrency.
Global Accessibility: A seamless experience for users across borders.
The BlockFund MVP was an exciting opportunity to explore the intersection of blockchain technology and user experience design. Key takeaways included the importance of simplifying technical concepts for broader adoption and the value of iterative design in addressing user feedback. Future development will focus on adding multi-currency support, deeper analytics, and enhanced campaign promotion features.
Tools
Figma
Flowmapp
AI
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
Challenges Faced
Outcome and Impact
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Credit
Reflection
ART DIRECTION
UI/UX
Blockfund.
Blockfund.
Introduction
BlockFund is a Minimum Viable Product (MVP) designed as a crowdfunding platform leveraging blockchain technology and cryptocurrency to revolutionize fundraising. Its aim is to create a transparent, efficient, and accessible experience for users, addressing the limitations of traditional crowdfunding systems through innovative technology.
Problem Statement
Crowdfunding platforms often struggle with issues such as lack of transparency, high transaction fees, and limited accessibility for global users. BlockFund was developed to address these challenges, offering a solution where blockchain technology ensures immutable transaction records and cryptocurrency reduces dependency on conventional banking systems.
Goals
Transparency: Ensure that all transactions are verifiable through blockchain, fostering trust between donors and fundraisers.
Efficiency: Simplify the fundraising process by utilizing smart contracts for automated fund allocation.
Accessibility: Make fundraising available globally, bypassing traditional banking and geographic barriers.
Scalable Foundation: Build an MVP that can be iteratively expanded into a full-fledged platform in future phases.
Design Process
1. Research
Conducted market research on existing crowdfunding platforms and blockchain-based applications to identify gaps and opportunities.
Interviewed potential users, including fundraisers and donors, to understand pain points with traditional platforms .
Analyzed blockchain frameworks and cryptocurrency solutions to ensure feasibility and alignment with user needs.
2. Ideation and Planning
Created a user journey map to visualize the process from account creation to completing a donation or receiving funds.
Defined MVP scope:
Core functionalities: fundraising campaign creation, cryptocurrency donations, and blockchain transaction tracking.
Excluded advanced features (e.g., multi-language support, integrations) to streamline development.
3. Wireframes and Prototyping
Designed low-fidelity wireframes to outline user flows for campaign creation, browsing campaigns, and making donations.
Developed high-fidelity prototypes in Figma, integrating modern UI elements to ensure user-friendliness and credibility.
4. Testing and Refinement
Conducted usability tests with a select group of users, including both crypto enthusiasts and individuals new to blockchain technology.
Iterated on feedback to simplify wallet setup and enhance campaign visibility.
Challenges Faced
Balancing Transparency and Simplicity: Including blockchain features without overwhelming users.
Solution: Designed layered interfaces that offered basic and advanced views.
Maintaining Trust Building: Overcoming skepticism about cryptocurrency platforms.
Solution: Emphasized security features and provided resources explaining blockchain benefits.
Scalability: Future-proofing the design to accommodate potential new features.
Solution: Used a modular design system to allow for easy expansion.
Outcome and Impact
Successfully developed an MVP prototype in Figma with positive feedback from stakeholders and test users.
The platform successfully showcased:
Transparent Transactions: Blockchain-based tracking for fund allocation.
Efficient Fundraising: Low fees and fast transactions via cryptocurrency.
Global Accessibility: A seamless experience for users across borders.
Reflection
The BlockFund MVP was an exciting opportunity to explore the intersection of blockchain technology and user experience design. Key takeaways included the importance of simplifying technical concepts for broader adoption and the value of iterative design in addressing user feedback. Future development will focus on adding multi-currency support, deeper analytics, and enhanced campaign promotion features.
Credit
Tools
Figma
Flowmapp
AI
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
Blockfund.
Blockfund.
ART DIRECTION
UI/UX
Introduction
BlockFund is a Minimum Viable Product (MVP) designed as a crowdfunding platform leveraging blockchain technology and cryptocurrency to revolutionize fundraising. Its aim is to create a transparent, efficient, and accessible experience for users, addressing the limitations of traditional crowdfunding systems through innovative technology.
Problem Statement
Crowdfunding platforms often struggle with issues such as lack of transparency, high transaction fees, and limited accessibility for global users. BlockFund was developed to address these challenges, offering a solution where blockchain technology ensures immutable transaction records and cryptocurrency reduces dependency on conventional banking systems.
Goals
Transparency: Ensure that all transactions are verifiable through blockchain, fostering trust between donors and fundraisers.
Efficiency: Simplify the fundraising process by utilizing smart contracts for automated fund allocation.
Accessibility: Make fundraising available globally, bypassing traditional banking and geographic barriers.
Scalable Foundation: Build an MVP that can be iteratively expanded into a full-fledged platform in future phases.
Design Process
1. Research
Conducted market research on existing crowdfunding platforms and blockchain-based applications to identify gaps and opportunities.
Interviewed potential users, including fundraisers and donors, to understand pain points with traditional platforms .
Analyzed blockchain frameworks and cryptocurrency solutions to ensure feasibility and alignment with user needs.
2. Ideation and Planning
Created a user journey map to visualize the process from account creation to completing a donation or receiving funds.
Defined MVP scope:
Core functionalities: fundraising campaign creation, cryptocurrency donations, and blockchain transaction tracking.
Excluded advanced features (e.g., multi-language support, integrations) to streamline development.
3. Wireframes and Prototyping
Designed low-fidelity wireframes to outline user flows for campaign creation, browsing campaigns, and making donations.
Developed high-fidelity prototypes in Figma, integrating modern UI elements to ensure user-friendliness and credibility.
4. Testing and Refinement
Conducted usability tests with a select group of users, including both crypto enthusiasts and individuals new to blockchain technology.
Iterated on feedback to simplify wallet setup and enhance campaign visibility.
Challenges Faced
Balancing Transparency and Simplicity: Including blockchain features without overwhelming users.
Solution: Designed layered interfaces that offered basic and advanced views.
Maintaining Trust Building: Overcoming skepticism about cryptocurrency platforms.
Solution: Emphasized security features and provided resources explaining blockchain benefits.
Scalability: Future-proofing the design to accommodate potential new features.
Solution: Used a modular design system to allow for easy expansion.
Outcome and Impact
Successfully developed an MVP prototype in Figma with positive feedback from stakeholders and test users.
The platform successfully showcased:
Transparent Transactions: Blockchain-based tracking for fund allocation.
Efficient Fundraising: Low fees and fast transactions via cryptocurrency.
Global Accessibility: A seamless experience for users across borders.
Reflection
The BlockFund MVP was an exciting opportunity to explore the intersection of blockchain technology and user experience design. Key takeaways included the importance of simplifying technical concepts for broader adoption and the value of iterative design in addressing user feedback. Future development will focus on adding multi-currency support, deeper analytics, and enhanced campaign promotion features.
Credit
Tools
Figma
Flowmapp
AI
Collaborators
Creative Direction: Fatunji Raymond
Design: Fatunji Raymond
GET IN Touch
GET IN Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
GET IN
Touch
GET IN
Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
GET IN
Touch
GET IN
Touch
From concept to creation
Let’s make it happen
Send me an email and I’ll get back to you asap.
Inspired by Art, Fueled by Amala 🤤. © 2024
Inspired by Art, Fueled by Amala 🤤. © 2024